![]() The iPad Air 2 and iPad Pro have very powerful processors and yet Adobe again released a watered-down iOS port of Illustrator CC. The sad truth is that Adobe is still reluctant to create feature-rich iOS versions of its PC software products. Artists/designers who are fed up with the lack of touchscreen-equipped Macs will likely buy the iOS version of Graphic to speed up their workflow. The $7.99 iPad version and $1.99 iPhone version of Graphic have the tools and features of the Mac version.Īutodesk Graphic iOS also are compatible with the Apple (NASDAQ: AAPL) Pencil and the iPad Pro. Like the older iDraw iOS version, Indeeo created a desktop-quality iOS port of Autodesk Graphic. The long-term contribution of the Indeeo acquisition is not limited to the PC versions of Graphic. Autodesk's management will be greatly remiss if they do not release a Windows version of Graphic.Ĭompeting with Adobe means Autodesk should battle it across on all platforms, not just on the Mac.īenefiting From The Popularity of The iPad Since other Autodesk CAD/3D/Animaton products are being used more in Windows-based computers, I expect Indeeo to eventually issue the Windows 10 version of Graphic.Īside from CorelDRAW, there is no other competent alternative to Illustrator CC on the Windows platform. Going forward, I opine that Autodesk Graphic will grow beyond the Mac platform. The developers will continue to improve Autodesk Graphic. Autodesk's buy-out of Indeeo also was an acqui-hire move to get new talent. Graphic designers and UI/UX artists who are dissatisfied with Adobe's $19.99 monthly fee can save a lot of money if they switch to Graphic. Most often than not, the artists/studios who create 3D/CAD assets for games/advertisements/broadcast TV also arw heavy users of Adobe Illustrator/Photoshop.Īutodesk Graphic offers almost all the advanced tools and features found inside Illustrator CC. Adobe's Illustrator CC business could decline once Autodesk starts persuading its existing clients to drop their Illustrator CC subscriptions in favor of Graphic. The broader client list of Autodesk (compared to Serif) makes Graphic the more potent threat to Illustrator. Autodesk is now ruthless enough to even underprice products from much-smaller rivals like Serif. Autodesk's alternative to Illustrator CC is also cheaper than the $50 Affinity Designer from Serif. Unlike its Smoke product's pricey subscription-only fee structure, Autodesk is selling Graphic for a one-time fee of $29.99. ![]() Now renamed as Autodesk Graphic, it still remains a lightweight, faster, more affordable option for professional and amateur graphic designers/user interface artists. It was considered the best alternative to Adobe Illustrator in 2013. Indeeo created iDraw, a Mac OS/iOS vector design and illustration software. Selling more affordable (not more expensive) alternatives is the best way Autodesk can compete against Adobe's software products. The next best thing therefore is for Autodesk to challenge Adobe's products to find growth opportunities. This is due to the proliferation of free/cheaper alternatives.Īutodesk obviously do not have the experience/money to challenge Microsoft's (NASDAQ: MSFT) Office/Office 365. The current 3D/CAD-centric business of Autodesk also is unlikely to post substantial future growth. The long-term growth of Autodesk is better when it can cater to both stingy and generous software customers. Smoke can only attract more subscribers once the monthly fee gets discounted to below $100. $185) is why Autodesk Smoke remains a laggard product that is not being monetized properly.Īutodesk will likely realize that stealing customers away from Adobe is easier done through competitive pricing. The huge disparity in monthly fees ($50 vs. However, Adobe only charges $29.99/month for After Effects and $19.99/month for Premiere Pro. This is because video artists have to pay Autodesk $185/month to use Smoke.Īutodesk Smoke offers the same advanced video editing, composing and special effects functionalities of Premiere and After Effects in one package. ![]() Maybe this time, Autodesk will succeed in eroding the dominance of Adobe's (NASDAQ: ADBE) graphic design product.Īutodesk is not competing well with Adobe's video editing and composing software products, Premiere Pro CC and After Effects CC. It now sells a $30 professional-level vector illustration program that could eventually hurt the $19.99/month Adobe Illustrator CC. Autodesk's new $30 vector design/illustration software, Graphic, is a sign of this maturity (to not overprice its products).Īutodesk bought Indeeo last month. Autodesk (NASDAQ: NASDAQ: ADSK) is slowly upgrading its business model to compete better with its rivals. Activist investors might go easy on the management. ![]()
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